Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users when browsing and shopping on our website. The core purpose of this policy is to protect user personal privacy and data security, standardize our information processing behavior, and create a safe, transparent, and trustworthy online shopping environment for all users. This policy applies to all visitors, registered users, and customers who use our website services and purchase our products. We always adhere to the principle of user privacy priority, strictly protect all user personal data, and never abuse or disclose user private information without legitimate user authorization.

1. Information We Collect

We only collect necessary and user-initiated personal information that is essential for completing order transactions, providing after-sales services, and optimizing user shopping experience. We will not actively collect sensitive private information that is unrelated to business services. All user information is collected voluntarily by users during browsing, registration, order placement, and communication.
The basic user information we may collect includes but is not limited to user name, shipping address, contact information, payment related verification information, and order record data generated during the shopping process. Such information is mainly used to complete product delivery, order confirmation, after-sales follow-up, and normal service interaction between users and our platform.
In addition, we may collect non-identifiable public browsing data generated by users on the website, including preferred product categories, browsing habits, and product interaction behaviors. Such information cannot locate individual user identity and is only used for analyzing website operation effects, optimizing product display modes, and improving overall user shopping experience.

2. How We Use Your Information

All collected user information is only used for internal service operation and will not be used for unauthorized commercial expansion or illegal dissemination. We strictly limit the use scope of user data, and all information application scenarios are based on legitimate service needs.
Firstly, user personal information is used for order processing and logistics delivery. We will use your shipping information and contact information to confirm order details, complete product packaging and delivery, cooperate with logistics providers to complete parcel transportation and distribution, and ensure that purchased products can be accurately and smoothly delivered to users.
Secondly, user data is used for after-sales service and problem handling. When users initiate consultation, return, refund and other service demands, we will query corresponding order information and user service records, quickly verify user demands, accurately handle after-sales problems, and provide targeted service solutions to ensure legitimate user rights and interests are fully protected.
Thirdly, non-sensitive browsing data and user feedback information will be used for website optimization and product iteration. We will summarize user preference characteristics, optimize website page layout, product display logic and service process, continuously improve product quality and shopping experience, and provide users with more in line with aesthetic and practical product selection and more efficient shopping services.
In addition, we may use basic user information to send necessary service reminders, order status updates, after-sales process notifications and other practical information. We will not actively send redundant commercial advertisement information to disturb users, and all service information pushing is based on the basic service guarantee needs of user orders.

3. Information Storage and Protection

We adopt standardized and safe data storage technology and management system to protect user personal information security. All user private data is stored through encrypted channels and professional data storage systems, with perfect data security protection measures in place to prevent information leakage, loss, tampering and unauthorized access.
We have established strict internal data management rules, clearly defining the operation authority of internal personnel for user information. Only professional authorized personnel who need to contact user data for service work can access relevant user information. All personnel accessing user data have signed confidential management agreements, and any unauthorized access, use or disclosure of user information is strictly prohibited.
We will retain user personal information only within the necessary service cycle. After the completion of order transactions, after-sales services and related service guarantee cycles, we will regularly clean up and standardize the storage of user data according to business needs, and eliminate redundant data retention risks. For the information that needs to be retained for a long time for service traceability, we will continue to implement encrypted protection and strict confidentiality management.
We always pay attention to the upgrading of data security protection technology, continuously optimize information security defense measures, and respond to potential network security risks in a timely manner, so as to fully ensure the long-term security and stability of user personal information.

4. Information Sharing and Disclosure

We firmly abide by the principle of user information confidentiality, and will never sell, rent or trade user personal information to any third-party commercial institutions or individuals without the explicit consent of users.
We only share necessary user information with third-party service providers involved in the service process under the premise of ensuring user data security, and the sharing scope is limited to the minimum information required to complete corresponding services. The third-party service institutions we cooperate with include logistics and distribution service providers and payment service institutions. The information shared with them is only used for order delivery and fund settlement, and no other commercial use is allowed.
All our cooperative institutions have perfect data confidentiality management systems and security protection capabilities, and have signed data confidentiality cooperation agreements with us. They are strictly prohibited from using user information beyond the service scope, disclosing user private information or conducting any behavior that endangers user data security.
We will not take the initiative to disclose user personal information to the public. Unless there are objective and legitimate service requirements or mandatory specification requirements, we will strictly keep all user private information confidential.

5. User Rights and Choices

Users have independent and legitimate rights to their personal information. Users can independently browse, check and sort out their personal information and order data generated on our website at any time. You have the right to know the collection scope, use purpose and storage status of your personal information.
If you find that your personal information is wrong, missing or needs to be updated, you can apply for information modification and correction through our official contact channel. We will verify the user identity in a timely manner and complete the information update and correction operation to ensure the accuracy and effectiveness of user personal data.
If you no longer hope to retain personal relevant data on our platform, you can put forward a data deletion application through the official contact page. After verifying the legitimate identity of the user and confirming that there are no pending order services and after-sales procedures, we will complete the deletion of corresponding user data in accordance with standardized procedures.
Users can independently choose to accept or refuse service information reminders. We fully respect users’ independent choice rights and will not force users to accept any information push services.

6. Information Update and Policy Adjustment

We reserve the right to adjust and optimize the content of this privacy policy according to the actual operation of the website, service iteration and user demand changes. The adjusted and optimized privacy policy will be released on the official website page in a timely manner, and the officially displayed latest policy content shall prevail.
We will actively optimize user information protection measures according to the update of network security technology and industry service standards, continuously improve the level of user privacy protection, and ensure that the policy content is always consistent with the actual service behavior and industry standard specifications.

7. Our Commitment

We have always regarded user privacy security as the core bottom line of service operation. We will always maintain a rigorous, standardized and responsible attitude towards user personal information protection, strictly implement all information security protection measures, standardize all data processing behaviors, and fully protect the personal privacy and data security of every user.
We are committed to providing users with a safe, transparent and reassuring online shopping environment, letting every user complete product browsing, order shopping and after-sales service with peace of mind, and effectively safeguarding every user’s legitimate personal rights and interests.